Privacy Policy


Luminous Merch takes your data privacy seriouslyThis privacy policy explains who we are, how we collect, share and use your Personal Information when you visit or purchase from luminousmerch.com (the “Site”) and how you can exercise your privacy rights. We recommend that you read this privacy policy in full to ensure you are fully informed. If you have any questions or concerns about our use of your Personal Information, then please contact us using the contact details provided at the end.

About Us
luminousmerch.com (the "Site") is operated by Luminous Merchandise LLC, a company headquartered in the State of California in the United States ("we," "us," "our," "Luminous Merch", and "luminousmerch.com").  
Information We Collect When you visit the Site, we automatically collect certain information about your device. Including information about your web browser, IP address, time zone, and some of the cookies that are installed on your deviceAs you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifierFor more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.  
Additionally when you purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number). We refer to this information as “Order Information”.
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
Use of Personal Information
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).
Additionally, we use this Order Information to: 
Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.  
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
How We Share Information
We share your Personal Information with third parties to help us use your Personal Information, as described aboveFor example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy
We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.
You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.  
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Behavioral Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you
For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.  
You can opt out of targeted advertising by using the links below:  
You can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/
Do Not Track
We do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser. 
Retention of Data 
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. 
Changes to this Policy
We may change this privacy policy at any time and from time to time. The most recent version of the privacy policy is reflected by the version date located at the top of this privacy policyAll updates and amendments are effective immediately upon notice, which we may give by any means, including, but not limited to, by posting a revised version of this privacy policy or other notice on the Websites.
We encourage you to review this privacy policy often to stay informed of changes that may affect you. Our electronically or otherwise properly stored copies of this privacy policy are each deemed to be the true, complete, valid, authentic, and enforceable copy of the version of this privacy policy that was in effect on each respective date you visited the Website
Children's Online Privacy
This Site is not intended for children or minors under the age of thirteen (13) years without the permission of a parent or guardian If you are a parent or guardian and believe your child has submitted personal information through this Site without your consent, please contact us as provided below
Contact Us
If you have any questions or comments, or if you have a concern about the way in which we have handled any privacy matter, you may contact us by postal mail or email us at e_support@anibei.com.